DEVOTION
An energetic, pyschedelic identity for an immersive creative industry party.
Client: Digitas LBi
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Once a year, to promote themselves to a thousand of London’s best creative talents, Digitas LBi host an industry party at their Brick Lane offices.
Working alongside experiential agency C&IB, I created the identity for one of these legendary events, based on theme of Devotion. Taking influences from religion, cult iconography and 70s pyschedelia, the designs perfectly set the scene for the ritual-filled event.
An actor-led invocation experience greeted you as you arrived, before moving you into the 'Wonderland' of the Digitas LBi headquarters where two full floors were filled with bars, video walls, and a laser rave.
To keep the visitors immersed, the identity was rolled out across a wide range of assets, including temporary tattoos, t-shirts and packaging.
The Digitas LBi unicorn was a key feature of the branding to ensure that the event linked back to it's parent company.
Signage presented an opportunity for a little mischief and digital propaganda, editing and repurposing religious quotes to become posters, wayfinding material and collateral.
